regno di nettuno / 2008
creative direction / brand / visual identity / promotion & advertising /
printing / merchandising /

gara ad inviti / non accettato!
progettato per eicon produzioni
© pierpaoloriccio

Regno di Nettuno is the protected marine area in the Gulf of Naples that consists of Ischia, Procida and the Vivara islands. Established just in 2007, it needed a new and complete plan for communication and design. The solution is based on a chromatic system of blue strings - representing the marine depth - which contains the main information. The hipponcampus, an animal who lives only in clean waters, is represented by the N in Nettuno. The proposal, requested by the committee management, was not selected because it was not considered original.